Effective Business Writing

1 – 5 November 2009 • Media Rotana Hotel • Dubai

Course I
Accurately And Concisely Writing
E-Mails And Letters
1 – 2 November 2009

How does effective business writing deliver value for you and your business?

As somebody involved in writing on an everyday basis, you rely on your basic writing skills to deliver results time after time. But you should take the opportunity to step back, recharge and further develop your communication skills so that you are ready for new challenges at work, promotion or the introduction of new media channels.

The best way to develop your skills is with the help and support of other writers and communicators, under the guidance of an expert coach. With like-minded individuals, and interesting problems and projects to practice on, you will find the ideas and inspiration to raise your written communication to the next level.

This course concentrates on the basic skills which everyone needs to master before becoming effective writers. If  you are mainly writing short documents such as e-mails and letters you will find this part of the course beneficial and will learn how to do this more effectively.

Course Objectives

After the course you will know how to:

  • Clarify your brief thoroughly before you start to write by asking the 6 WHs
  • Keep your vocabulary simple and free of jargon, and use two syllable words for 90% of your writing
  • Structure your sentences and paragraphs logically
  • Use the active voice rather than the passive
  • Punctuate effectively, using “open punctuation”
  • Use the correct tone
  • Write in the correct tense
  • Create an “e-mail etiquette” for your organisations
  • Write simple, clear letters and e-mails which are acted on every time
  • Develop templates for standard letters and e-mails
  • Use the KISS principle to ensure accuracy, brevity and clarity
  • Proof read your work systematically
  • Set and measure company standards for business documents

This course will cover the four keys to good business writing:
1. Clarifying your aim
2. Language
3. Structure
4. Layout

 

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