Two Intermediate Certified Courses To Help You Create And Market Products That People Want To Buy

Top ^₅ Learning Objectives

1 .	Understand best practices in product management and product marketing and how they can apply to your organisation
2 .	Develop a more robust strategy for your product and product line
3 .	Manage the front end (idea, concept, development, test, launch) and the commercialisation phase (launch, growth, maturity, decline) of the product lifecycle more effectively
4 .	Take the exam to become an AIPMM Certified Product Manager® and Certified Product Marketing Manager™
5 .	Benefit from a higher level of credibility and differentiation amoung your peers

Who Should Attend?

The Certified Product Manager® and the Certified Product Marketing Manager™ courses are designed for intermediate professionals involved in product management and product marketing functions, working with internal and external resources to ensure the product or service is successful. It is recommended that delegates have at least several months of experience.

About the event

Dwindling budgets... increasing demand for efficiency... competitors with rival products… If it feels like the business landscape is shifting beneath your feet, then it’s time to stand your ground with Product Manager and Product Marketing Manager certification from the Association of International Product Marketing and Management (AIPMM). As a product manager or product marketing manager you are essentially the CEO of your product or product line, capitalising on market opportunities, coordinating the development, contributing to sales targets, marketing, and developing and executing a strategic plan, to name a few. You hold the ultimate responsibility for your product’s success. That’s a tall order. The ability to establish and maintain a clear competitive edge for both yourself and your products is a prerequisite for success in today’s turbulent economy - and through certification with AIPMM, you will not only gain the necessary knowledge and industry insight you need, but you’ll also have the opportunity to demonstrate your proficiency to your colleagues and competitors. Developed to focus on interdisciplinary best practices, AIPMM’s Certified Product Manager® and Certified Product Marketing Manager™ courses break through industry barriers to set the standard with proven methods and processes. Through your participation, you will cultivate core thinking and skill sets that can be applied to any product at any time during any phase of the product life cycle. Companies today realise the value a well-trained product professional adds to their bottom line. Set yourself apart as a leader in product management or product marketing management. With the Certified Product Manager® or Certified Product Marketing Manager™ credential you benefit from: • A versatile set of skills and methods which can be applied to any product at any point within the lifecycle • The ability to communicate and work with others using a common body of knowledge, techniques and tools • The assurance that there are no “holes” in your approach to product management or product marketing management • Promotion of the product management or product marketing management function within the company Your expert course leader Leland D. Shaeffer, will lead both courses, which will each run over three days. You can choose to attend one or both of these courses. These valuable training programmes will ensure that your next product or service is a huge success!