Persona International is the pioneer provider for people skills development solutions in Egypt, North Africa, and the Middle East Region. Persona is specialized in organizational and personal development solutions by offering core competencies professional certifications and tools relying on classifying behavior, thinking pattern and job competencies. These solutions are tailored for trainers, recruiters, coaches, image managers and management consultants. Persona is now setting the benchmarks for the soft skills profession in Egypt and highlighting the role of human resources functions in any organization through its exclusive events, such as Persona International Regional Soft Skills Trainer Competition and Human Resources Masters Awards. Persona is recognized as the first company to offer Professional Careers Advising and Placement Service to serve post graduate students and professionals in all fields giving them the opportunities to discover their unique skills and develop them. Initiated from our corporate social responsibility, Persona International is patronizing youth development programs and internships programs to empower the capabilities of the youth to excel in the international arena. Our business partners and associates are INSCAPE PUBLISHING, INC.-USA, INNERMETRIX INTERNATIONAL – USA, and FIRST IMPRESSIONS – UK, PERSONA GLOBAL – USA, REACH COMMUINICATION CONSULTING, INC. – USA, THE PROTOCOL SCHOOL OF WASHIGNTON, INC. – USA, THEIMAGEMAKER, INC. – USA.

Persona International was awarded HR leadership from the HRD Congress-India for the year 2008.