Post-Forum Workshop C : Thursday, 18 December 2008
Enterprise Social Media: Using Social Media To Drive Business Results |
Workshop Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments. Lunch will be served at 14.30 following close of day.
• What is enterprise social media?
• Understanding affinity groups
• The applications – An overview
1. How can social media help you achieve your business goals?
2. Social media and affinity marketing
3. Social media for the publishing market
4. Social media for Corporate Social Responsibility
5. Social media for business interest groups
6. Using social media to support the events businesses
7. Collaboration in the next stage of social media development
8. Barriers and opportunities in the GCC market
• Case studies
1. The American Business Council Dubai – Using social media for business groups
2. CMPi Events – Using social media for events marketing
3. G2 Publishing
Expert Facilitatosr:
Steve Vaile
Founder And CEO, H2O Media
Rama Chakaki
Chief Operations Officer, H2O Media
About Steve:
Having worked in senior management positions with technology companies leading them from start up to liquidity, event Steve Vaile has a strong background in telecommunications and technology. He has held positions ranging from VP APAC and EMEA to CEO and been instrumental in the start up and exit of a number of leading software companies including Riversoft IPO 140 M, Systems Management Arts – Acquired by EMC 260M. He was most recently VP of APAC and EMEA for US telecommunication software company Voyence acquired by EMC.
Steve serves as the CEO of H2O New Media the leading provider of customised social media platforms to enterprise customers in the Middle East.
About Rama:
Rama is a founder and CEO of the The Baraka Group, a company investing in sustainable businesses spanning the social, environmental, media and technology entrepreneurship sectors. Prior to The Baraka Group, Rama was a strategy and operations advisor to businesses across the Middle East. Rama had previously spent 14 years gaining US-based professional experience in outsourcing, telecom, information technology, education, consulting, and media.
Rama’s experience in corporations and educational institutes coupled with her cultural background and a sense of social responsibility enabled her to address cross-sector collaboration. Her current focus is on nurturing a sustainable culture in the business community and implement corporate social responsibility programs. Rama holds a Master’s degree in Engineering management and development of multimedia systems from George Washington University and an undergraduate degree in Electrical Engineering and Computer Science.