IN  PARTNERSHIP WITH Our Vision To help and improve the standards of living and enhance the economic competitiveness of the Kingdom of Saudi Arabia in all domains. Our Values Our values stand as the foundation and the reference on which the company’s decisions and work philosophy are based. These values make up the starting point from which we set on towards realizing our common vision and what we wish to achieve in view of the imminent change trends expected to occur in the Kingdom’s electricity industry, as well as achieving our strategic goals. We are also keen on making our values clear and accessible to all employees:  Excellence in Service- All customers are worthy of attention and are entitled to excellent and timely service that will meet their expectations and more Promotion of Added Value for Shareholders - Giving due considerations to shareholders and achieving best yields for them. Staff Development - Employees represent our most important component; hence the Company is keen on upgrading their standards, developing their skills through training, empowering them to the performance of their work, as well as spreading the teamwork spirit and enriching interaction and understanding among them. Optimum Utilization of Resources - Reducing costs and constantly working on boosting the yields level. Synergy - Constant improvement of all activities by effective use of flexible business processes that are based on teamwork. Innovation - Innovative ideas come from employees and receive our encouragement, support, and rewards. Saudization - Constant keenness on job Saudization. Safety and the environment - Giving the top priorities to safety and protecting the environment. Conduct - Respect to prevailing social traditions and values. Customs - Commitment to the best level of reliability, righteousness, transparency, and respect towards shareholders, customers, the community, and all company stakeholders. Communication - Showing constant interest in opinions, suggestions, and remarks presented inside and outside the Kingdom.