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“An opportunity to learn, excel and communicate.”



Ziba Dawood-PA, Dubai International Financial Exchange

The 2007 Executive Secretary, PA and Office

Manager Forum

26 – 31 May 2007  •  Mövenpick Hotel  •  Dubai

Event Overview

The Premier Middle East Forum for Administrative Professionals

Emily Brady, VP Global Outsourcing, Unisys Corporation, UK
Jim Wheat, General Manager, Space Maker, UAE
Pauline Carden, Office Manager, Innovative HR Solutions, UAE
Shirley Attenborough, Director – Executive Coaching, Innovative HR Solutions, UAE
Brian Hadfield, CEO and Co-founder, International Women of Excellence, UK
Keith Rickman, Independent Consultant, Oman
Anjani Gandhi, HR Analyst, Chalhoub Group, UAE
Jo Simpson, Managing Director, Coaching and Mentoring Middle East, UAE
Jennifer Harwood, Managing Director, Direct Incite Pty Ltd, Australia
Nic Woodthorpe-Wright, Executive Coach and Team Builder, Woodthorpe-Wright Associates, UAE
Tricia Evans, Management Coach, The Great Little Coaching Company, UAE
Sue Mazraany, Executive Assistant and HR Administrator, Mitsulift Group, Lebanon
John Quinn, General Manager, Satellite Presentation Experts, UAE
Sue-Sharyn Ward, Productivity Specialist, Productivity Solutions, UAE
Niloofar Rouhani, Senior Consultant/Facilitator, FranklinCovey Middle East, UAE
Maidalynne Utting, Senior Consultant/Coach, FranklinCovey Middle East, UAE
Dave Crane, Life Designer, The Life Designers, UAE
Anne McDougall, Director, Innovate Training, UK
Marlene Ward, Managing Director, Marlene Ward & Associates, South Africa

Forum: Two information packed, multi-speaker days 26 – 27 May 2007

PLUS Four days of practical, interactive, skill-building workshops
Monday, 28 – Thursday, 31 May 2007

Your Choice Of Post-Forum Workshops
A. The 7 Habits of Highly Effective People®: Introductory Workshop for Associates
B.The Art Of Networking For Business
C.Strategic Thinking: Key Thinking Techniques To Transform The Way You Approach Your Everyday Tasks
D.Effective Assertiveness: Say What You Mean And Feel Good About It
E.Upgrade Your Life – The Essential Rules Of Self-Development
F.Fastnotes – Make Quick Accurate Notes Of Meetings, Phone Conversations Or Lectures
G.Programming Yourself For Success

About the event:

Many people see job titles like "Executive Assistant", "Personal Assistant" or "Office Manager" as fancy names for general run-around helpers. But you and I know the reality is different. You are working in a complex and challenging role and are not only the right hand of your boss, but very much a decision-maker and decision-influencer.

The complex range and variety of tasks undertaken by administrative professionals in the 21st century is far removed from the old days of shorthand, typing and answering phones. An increasingly vital and skilled role in today’s office, you need skills in management functions and technology, including: project management, software applications; organisation and scheduling; internet/intranet communications and research; document preparation, storage and retrieval; customer service; and public relations.

This is a tall order for any person. Not to mention that these tasks are often undertaken in a dynamic, high-stress, time-pressured business environment.

Is it time for you to catch your breath; to upgrade and update your skills?

IIR’s 2007 Executive Secretary, PA and Office Manager Forum is dedicated to giving you the chance to take time out. You will have loads of opportunities to learn new things, and refresh your memory on old ones, and to network with your colleagues from a range of organisations around the region.

An expert international and regional speaker faculty will lead you through six exciting, practical days jam-packed with information and skills development opportunities. Why not have a look at the full programme in this brochure?

This event is for you. Don’t miss it. Register now, recharge your batteries, and take a giant step towards becoming the best administrative professional you can be!

The 2007 Executive Secretary, PA and Office Manager Forum supports the aspirations of administrative professionals at all levels, including young local college students and motivated individuals without the financial support of a corporate through our Executive Secretary, PA and Office Manager Scholarship Programme.

Forum Scholarship

IIR recognises that not all administrative professionals have the funding or corporate sponsorship to take advantage of this opportunity.Therefore, we will award three Forum Scholarships to individuals with a demonstrated need. To apply, simply tell us in one to two pages why you deserve the scholarship and how you would benefit from it. You must also include a recommendation from a peer, colleague or professor who can attest to your management talent or potential. You should include the following information: your full name; organisation or school affiliation; postal address; phone number; fax number; and your email address.

Applications must be received no later than 15 April 2007.

Scholarship recipients will be notified by 30 April 2007.

Scholarships cover only the cost of the forum and do not cover hotel, travel or other costs.

Please email, fax or mail your applications to:
Dalice Trost
Director, The 2007 Executive Secretary, PA and Office Manager Forum
Email: dalice.trost@iirme.com

Fax: +971-4-3352715
Mail: PO Box 21743, Dubai