Strategic Marketing
Of Products And Services 11 - 15 Jan 2009 • Media Rotana • Dubai 
Learn the latest methods for defining, designing and marketing high quality products and services more quickly and efficiently
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Event Overview
Attend This Leading Edge Training Course And You Will Be Able To: Implement the latest trends in the marketing and management of products and services in order to gain a competitive advantage Determine the right products and services for your organisation to develop Identify opportunities to become more innovative, to stay ahead of your competition Develop a deeper understanding of your customers’ wants and needs – beyond what they may tell you Design products that hit the market “sweet spot” Address the three key dimensions of market segmentation and how to avoid common segmentation mistakes Ensure that your brand and your product/service offering reinforce each other Keep projects on track in the face of constantly changing market conditions and new information Coordinate your activities to successfully launch products or services into the marketplace and maximise profitability Improve the revenue and profitability of your existing and future products and services Increase the overall effectiveness and impact of the marketing function in your organisation
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You play a pivotal role in the success of your company. New products and services create enormous opportunities to penetrate new markets, attract new customers and tap into new revenue streams.
The risks, however, are also enormous. Done poorly, new products and services can ruin a brand’s reputation, drain company resources and disappoint previously loyal customers. How can you maximise new product and service potential while minimising the inherent risks?
Strategic Marketing Of Products And Services is a comprehensive five day training course designed specifically to address the challenges associated with product/service design, marketing and management.
By selecting the right products, designing a complete solution and effective planning and executing of the marketing process, you can achieve greater market penetration and higher customer satisfaction. An effective risk management process and selection of the right metrics will ensure you avoid common mistakes and minimise your exposure to risk.
Your expert course leader, Leland D. Shaeffer, will address the latest trends and emerging ideas in identifying and defining new products, with a particular focus on the special attributes of “services” that set them apart from tangible products. Many innovative companies are now ‘rewriting’ the traditional textbook methods. Discuss these innovations and ensure you are at the forefront of new product development trends around the world!
This course is intended for anyone with responsibility for making or influencing strategic decisions that impact the inception, design and marketing of products and services, including:
Product Managers and Senior Product Managers
Product Line Managers
Directors and Vice Presidents responsible for the product marketing function
General Managers and Business Unit Managers
Project Managers involved in defining products
Product Marketing Managers
Directors and Vice Presidents responsible for the product marketing function
Brand Managers
Channel Managers
Marketing Managers
| What Did Delegates Say About This Course Last Year? |
“The training course met my expectations. It was beneficial and was a good learning investment.”
Abdulaziz Ali Al Malik, Marketing Officer, Qatar Telecom, Qatar
“The event was very helpful. It puts many development processes and ideas in place.”
Saud Faisal Swar, Head Of Product Development, Etisalcom, Bahrain