About Your Expert Masterclass Leader

Leland D. Shaeffer, Managing Director of PLM Associates, helps companies improve their product design, marketing and overall product lifecycle management processes. His expertise includes strategic business and product planning, product design, product management and marketing. As part of his practice, he has instructed numerous executive courses and workshops, including “Agile Product Development” at Caltech, “Successful Product Lifecycle Management” at the University of Southern California, and “Successful Innovation and Development of Services” at the 2007 PDMA (Product Development and Management Association) International Conference. Leland has held senior positions in engineering and product management at companies including Apple Computer, Unisys and Imagery/Eastman Kodak. Leland was also a consultant at McKinsey & Company, where he specialised in product/market strategy. He holds a BS in electrical engineering from the Massachusetts Institute of Technology and an MBA from Stanford University. He currently serves on the board of directors of the Product Development and Management Association (PDMA).

During this five day programme, Mr. Shaeffer will use examples and case studies from successful companies to illustrate “best practices” and other specific learning that you can adapt to your organisation. These companies include but are not limited to:

• Starbucks Coffee
• Southwest Airlines
• Commerce Bank
• Apple Computer
• Domino’s Pizza
• Motorola
• MobileOne Ltd (M1)
• 3M Company