Brenda O’Neill, your course leader, is a professional communications consultant with extensive experience in writing and design as well as in adult education. As an experienced teacher and educator she has worked internationally, from Europe to Japan, SE Asia and New Zealand, in colleges, private educational institutes and universities.
The success of your projects and ultimately, of your business, relies on getting your message through to customers and to the people who work for you. Now is the time to build your skills and the skills of your team, keeping your edge in an ever more competitive market! What Does Better Business Writing And Communication Include?
We all tend to think of communication as being only about writing – but in fact everything we do at work communicates in one way or another – even the silence! There are so many aspects of the process that we often fail to take in everything that is going on around us and how much hard work and care it takes to do the job well.
A really effective communicator has an unusually wide range of skills – but many of these skills can be learnt and all the skills can be improved.
Course I and Course II of IIR’s Better Business Writing And Communication programme will cover:
• Writing for specific purposes and audiences
• Managing the communication process effectively
• Controlling quality
• Working across different media
• Design and layout: Working with commercial design services and printers
There will also be ample opportunity to discuss other aspects of communication, depending on your needs and concerns.
How Does Better Business Writing And Communication Deliver Value For You And Your Business?
As somebody involved in writing on a daily basis, you rely on your basic writing skills to deliver time after time. But you need the opportunity to step back, recharge and further develop your own communication skills so that you are ready for new challenges at work, promotion or the advent of new media channels. To maximise your efficiency, you also need to add new skills alongside your writing – whether it is more confidence with design and layout, or the opportunity to think ‘out of the box’ to get your message across.
The best way to do this is with the help and support of other writers and communicators, under the guidance of an expert coach. With like-minded individuals, and interesting problems and projects to practice on, you will find the ideas and inspiration really start flying!
Course Style:
The course will be based around active problem solving, through lectures, discussions, workshops and a lot of practice. We learn by ‘doing’, rather than ‘telling’ so the outcome will be a real life set of communication products for each group of participants - from the standard written outputs through creative solutions to communication challenges.
IIR SUMMER SERIES
 The United Arab Emirates is something of an enigma. Selling itself on superlatives, the biggest, best, highest and tallest are all infinitely impressive. But scratch below the surface and be captivated by a breathtaking natural beauty that belies the blurb.
Whether it’s diving with dolphins or treading water with turtles, you’re sure to be enticed by the tantalising azure hues of the Gulf. So, why not mix business with pleasure and extend the frivolities to your family?
As the city simmers, Dubai Summer Surprises (DSS) presents its annual playground for adults and children alike, with an array of entertainment to capture and enrapture the imagination.
Each week from June to August, shopping malls will be transformed into entertainment centres, providing an assortment of fun based activities, shows and leisure pursuits. This summer, put the feeling back into your business dealings and treat your nearest and dearest to a divine discounted stay, which will keep those creditcrunch blues at bay! |